Recent Work.

The seller relocated to California to be near family. We ran an estate sale, refreshed the unit with new flooring and paint, and listed within four weeks of the first call.

Pricing anchored against the failed listings — properties sitting in the same range without activity — and just under the recent solds. The phone started ringing within 48 hours of going live. Under contract before the next Saturday. The seller signed remotely from Sacramento.

The Woodland Hills enclave just east of 30309. Five months of inventory in the surrounding area — and this home still moved.

The pricing strategy was deliberate. We anchored two to three percent beneath the comp anchor — not low, strategic. The conversation shifted from negotiating down with one offer to negotiating up with several. The closing price ended higher than if we'd anchored at the comp.